VOGUE & JENNIFER BIEL RISK

If you have a chance to see all international magazines plus some locals at newsstand, you will notice how VOGUE (US) magazine takes a risk by using denim as its model's outfit for the cover. Play with denim for high end market is not an easy task, it's kind of suicidal (for those who never see a risk as a success opportunity). Denim has all minor characters, lazy, dirty, messy, cheap (there's no magazine would love to have cheap impression), sexy boogie, and so on.

There's no one would try this kind of gut for their magazine's cover (yet), the risk is too big, the mag would fall from grace, the magazine position in the market would be violated, and all the competitors would laugh with very big smile like Willy Wonka. But for this, (cum'on, clap) VOGUE proofs that YES they can, gracefully. 

VOGUE challenges its reputation. I like its formula: Colliding Denim with Classic Natural Beauty. The result is excellent, Jennifer Biel is the right choice, her golden hair, classic face, and decent gesture, succeed lifting up all denim reputation onto VOGUE level. It won't work if they pick Anna Kendrick, Kardashian's sisters, Lady Gaga, Katherine MacPhee, Miley Cyrus, or even Beyonce for this situation. Denim will drag them down to its minor level, even though you ask a photographer as caliber as Mario Testino to snap it.

Brava, Brava, Brava.
Here Jennifer wears Ralph Lauren, photo: Mario Testino.