Wednesday, September 2, 2009

ABSOLUT 19 BLAH MEH



I fell in love with Absolut Vodka ads campaign from the first time I saw them in US Interview Magazine. I realized they create their advertising campaign based on small budget reason, it's a sweet and reasonable reason for this realistic world, but as the time's passing by Absolut proofed they gain a high profile impression at last. I collected the print ads since early 90s, very excited, hunted every magazine in the nearest newsstand and flea market, tore out my friend's Mom's magazine and so on. I keep wondering what visual they would play next. So much fun. I almost hit 100 campaigns in my collection when my friend gave me a book as a birthday present, titled ABSOLUT BOOK, the book that content 500 Absolut Vodka campaign images. I was happy. 

Then the consequences came next, I feel I miss something, my excitement of hunting and pursuing Absolut ads, my passion of guessing game and figuring out what will appear next, my feeling of challenged, entertained, and tickled. Blah. That because of the book. My friend present killed my hunting desire. The book stop me from curiosity. You know..., when passion and curiosity are gone from your life, you'll feel flat. Meh. But anyway..., in order to celebrate my missing feeling, here are my 19 favorite Absolut ads.












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